ODG said that the Series Awas led by 21st Century Fox, which first invested in the company earlier this year. Other investors includeShenzhen O-film Tech and Vanfund Urban Investment among other individual investors. ODG COO Pete Jameson declined to comment on the valuation of the company but said that the round was oversubscribed. ODG was founded in 1999, and in its early years it primarilysold night-vision goggles and other equipment to the US military. It’s taking the funding now because it isfocusing on its new smartglasses platform, which could be a way to break intothe consumer market. “We’ve been around for a while. We’re not your typical startup,” Jameson said. “We made a conscious decision to really make target strategic partners based on where we were in our development and growth phase.” “We’re fundamentally a smartglass company today. That’s where the opportunity is and it’s very broad. B2B, industrial, commercial, all the way to the undeniable pull of the consumer market,” Jameson said. ODG is notable as one of the few companies today that is demoing a full version of working smartglasses.
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